You can choose to have one or more elements of your site (or prototype) audited. Most clients combine all of the 6 audit focus areas below into a 'Full-Site UX audit':
1. Homepage & Category Navigation:
design and user experience of your homepage, the main navigation, drop-down menus, category pages, custom and sub-category pages, the overall site taxonomy, general site-wide navigation, etc.
2. Search Experience (on-site search):
the type of search queries the search engine supports, what and how your product data is searched, the logic for your autocomplete suggestions, how users are guided in case of partial matches, "No results" pages, the layout and features of the search results page (including faceted search logic), etc.
3. Product Lists & Filtering:
design and usability of your category and search product listing pages, design and logic for all filtering and sorting tools, the list item design and information, product thumbnails, how products are loaded, comparison features, etc.
4. Product Details Pages:
the design and usability of your entire product page implementation, including the overall page layout and structure, product images and videos, the image gallery UI, page features, descriptions and spec sheets, "Add to Cart", user review layout & submission forms, cross-sell logic & placement, etc.
5. The Checkout Process:
the user experience of your entire checkout flow, including shopping cart, account selection, guest checkout, detailed form field usability, field labels, security concerns, shipping methods, payment methods and fields, wording of error messages, etc.
6. Mobile Specific:
In addition to auditing all of the above site elements on your mobile website, Baymard will also audit for mobile specific issues, such as how the interface handles users' lack of page overview, touch interactions and hit areas for the main menu, mobile image zoom, mobile search , mobile touch keyboards, design deviations between mobile and desktop, etc.
See a detailed list
of the 550+ site elements included in the audit.