Based on the findings from Baymard Institute's 42,000 hours of e-commerce User Experience (UX) research, Baymard will conduct an in-depth UX audit of your e-commerce site.

Baymard's team of UX researchers will write a detailed 130+ page report outlining 50 prioritized and research-backed user experience improvements for your site, provide best practice implementation examples from leading sites, perform a detailed unbiased UX performance analysis using 550+ parameters, and compare your UX performance to leading e-commerce sites across those parameters.

Learn more about the audit analysis, deliverables, and costs in the 5 sections below:

A 'Full-Site UX audit' includes:

• A full UX analysis and assessment of your homepage & category navigation, on-site search, product details pages, product lists & filtering, checkout process, and mobile web user experience, conducted by a lead usability researcher at Baymard Institute, utilizing the institute's findings from over 42,000 hours of large-scale UX research.
• The auditors at Baymard Institute will write a detailed 130+ page report with 50 research-backed suggestions for improvement. Each suggestion includes a description of the identified user experience issue along with a proposed solution and 1–4 best practice examples from leading e-commerce sites.
• 6 detailed UX scorecards with a total of 550+ UX performance scoring parameters, used for direct UX performance comparison against competitors among the top 60 grossing US and International e-commerce sites.
• A 2-hour video conference where we go over the audit results with you and your team, to discuss the audit results and suggestions for improvements.
• 3 follow-up calls with your UX auditor within four months of delivering the audit findings. Useful for feedback on any redesigns you create, a light review of prototypes, follow-up questions from your teams, etc. (30 minutes each).
• A full-site UX audit includes 4 months of complimentary access to a Baymard Premium 'Medium' plan with full access to Baymard's 42,000+ hours of UX research findings.

You can choose to have one or more elements of your site (or prototype) audited. Most clients combine all of the 6 audit focus areas below into a 'Full-Site UX audit':

1. Homepage & Category Navigation: design and user experience of your homepage, the main navigation, drop-down menus, category pages, custom and sub-category pages, the overall site taxonomy, general site-wide navigation, etc.

2. Search Experience (on-site search): the type of search queries the search engine supports, what and how your product data is searched, the logic for your autocomplete suggestions, how users are guided in case of partial matches, "No results" pages, the layout and features of the search results page (including faceted search logic), etc.

3. Product Lists & Filtering: design and usability of your category and search product listing pages, design and logic for all filtering and sorting tools, the list item design and information, product thumbnails, how products are loaded, comparison features, etc.

4. Product Details Pages: the design and usability of your entire product page implementation, including the overall page layout and structure, product images and videos, the image gallery UI, page features, descriptions and spec sheets, "Add to Cart", user review layout & submission forms, cross-sell logic & placement, etc.

5. The Checkout Process: the user experience of your entire checkout flow, including shopping cart, account selection, guest checkout, detailed form field usability, field labels, security concerns, shipping methods, payment methods and fields, wording of error messages, etc.

6. Mobile Specific: In addition to auditing all of the above site elements on your mobile website, Baymard will also audit for mobile specific issues, such as how the interface handles users' lack of page overview, touch interactions and hit areas for the main menu, mobile image zoom, mobile search , mobile touch keyboards, design deviations between mobile and desktop, etc.

See a detailed list of the 550+ site elements included in the audit.

Optional Customizations:

• "Focused UX audits": choose only one or some of the 6 above-listed audit focus areas (most are $1900 each)

• "Customized audits": reach out for a custom quote for other areas not listed above, e.g. for travel and booking sites, B2B sites, telco, grocery, banking sites, mobile apps, etc.

• "Competitive UX audits": in addition to your site, we'll also audit any competing e-commerce site(s) you'd like, for a direct competitor UX performance comparison (this is in addition to the comparison to the 60 top grossing US, European and International e-commerce sites, which is included with all audits).

Most commonly, UX audit services are used by:

• E-commerce sites that would like to benchmark their UX performance to see how they stack up against major competitors and "State of the Art" e-commerce sites, to know where resources are best spent on further UX improvements.

• Sites that would like inspiration and verification of their new redesign. It can even be before spending resources on the final design and code — auditing prototype designs is cheaper than re-coding.

• Optimized e-commerce sites that need a pair of external and unbiased eyes to identify the last tweaks and improvements.

• Agencies, designers, and tech vendors that want reassurance that they're on the right track with their client's e-commerce design.

Return on Investment: Even the smallest improvement in conversion rate for any e-commerce site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $50,000,000 annual sales will yield $8,060,000 extra sales every year.

A full-site desktop and mobile UX audit across all 6 audit focus areas costs $9,700 (USD) — this includes a volume discount of $2,700 compared to the rate for 6 individual "focused UX audits".

A 'Full-Site UX audit' includes:

• A full UX review and analysis by Baymard’s team of UX researchers of both your desktop and mobile websites' homepage & category nav., search experience, product listings, product details pages, and checkout flow.

• A 130+ page audit report with 50 prioritized suggestions for improvements. Each of these 50 suggestions explain the identified usability issue, the suggested change, and provide 1−4 best practice implementation examples from other leading e-commerce sites

• 6 detailed UX performance scorecards with a total of 550+ review parameters, and with performance comparison against 60 top-grossing US, European, and International e-commerce sites.

• A 2-hour video conference with you and your team to discuss the audit results.

• 3 follow-up calls with your UX auditor (30 min each, to be used within four months of audit delivery). Useful for follow-up questions or feedback on your redesigns or prototypes.

• A full-site UX audit includes 4 months of complimentary access to a Baymard Premium 'Medium' plan with full access to Baymard’s 42,000+ hours of UX research findings.

Reach out below to discuss your needs or request a UX audit of your site.

• Refund policy: In the event that we're unable to provide 40 suggestions for improvements we'll still complete the audit and leave it up to you if you want a refund.

• All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard's public benchmark databases or shared with anyone else.

• As Baymard does not offer any kind of web design service, programming, or sell e-commerce technology, the UX audit will therefore always be a completely unbiased analysis of your site, and not an indirect "sales pitch" for other services. At Baymard our specialization is the UX auditing.